2017 - 2019
Lore, Character Development, Copy, Social
Bridging gameplay truths and existing fandoms of each champion with their alt-fantasy personas, K/DA's website showcases the pop stars as real world celebrities. As the writer, I interfaced with the music video team, navigated policy to create globally resonant and legal identities, and wrote copy throughout the campaign. Get to know them better close. Be careful, Eve bites.
Clash - League of Legends' Tournament Mode
Marquee, UX, Copy, Explainer, Social
Clash allows players of all skill levels to experience the competitive thrill of tournaments. The marquee spot captured the thrill and hype while the rest of the campaign focused on the complex landscape of tournament gaming.
Gameplay, Comedy, Scriptwriting
These have been a League staple since the game began. Spotlights show players how to play a champion after they're released. The tone is casual and cheeky; always a pun time.
Honor IRL - Live Action Ads
Creative Lead, Writer
Creative directed and wrote three live action spots for League of Legends' product Honor. After pitching resonant influencers from esports pros to community cosplayers, my team filmed the spots across the world (Berlin, Korea, Los Angeles). These spots released during League of Legends Worlds 2017.
I write champion dialogue, quotes, VO, lore, and story. In Akali's rework, she was entirely overhauled. Narrative responsibilities included writing new in-game voice lines and a trailer script.
Panels, Workshops, Keynote Speaker
For students interested in games to the community of games workers, I speak on panels or present talks on working in games, empowering women and minorities, and interactive storytelling workshops.
We the X-men: International Women's Day
Interactive K/DA storytelling with UCIesports
Virtual Careers panel at UCR