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Professional Experience

Crunchyroll (Sony) - Creative Director, Copy

june 2023 - present

Bring anime to life - everywhere. As a creative on the Concept Team I market AAA show titles to fans around the world in experiential and integrated campaigns. I report to the VP of Creative.
 

  • Global OOH, Times Square Multi-screen Feature, Comic Con, Anime Expo, Ecommerce, Paid Ads, Creative Strategy, Creative Leadership, Conceptual and Experiential Concepting 

  • Crunchyroll Rebrand, AAA Season launch: Kaiju No 8, Jujutsu Kaisen, 

  • Management: Copywriters, Designers

  • Executive Pitching, Publisher Relations (Toho, Shueisha, Toei, Aniplex), Campaign Management, Production, Direction, Set XP

Team Liquid - Creative Director, Head of Writing

feb 2020 - June 2023

Reporting to the CEO and SVP of Content and Marketing, I manage teams of writers and designers to concept first-in-industry creative. Team Liquid is a legacy esports team that wins a lot. 
 

  • Esports Awards Finalists, Best Creative 2021

  • Led Team Liquid brand refresh 2022 (creative strategy, animatic, trailer, social media, integrated marketing, photography, illustration, original score.)

  • Director of Brand (2022)

  • Writing Director (2021)
    Senior Copywriter (2020)

Vice - Senior Copywriter (contract)

aug 2019 - sep 2019

At Vice's creative agency, Virtue, I freelanced to launch Call of Duty League and introduce a new era of sports and competition in games. This 2 month launch involved a complete brand guide for CODL and creative to inform their league even years later.

Riot Games - Writer, Creative Lead

feb 2017 - june 2019

This AAA game is known for stunning trailers and epic entertainment.  League of Legends is a complex and rich landscape to work on story and voice. I worked on award-winning marquee videos and campaigns as a copy and narrative writer, and creative lead. 
 

  • Narrative, VO, UX  copy,  trailers  (champion release, gameplay, cinematic, live-action, product, esports, music videos), OOH, vendor relations.

  • Shorty Award - K/DA: lead copy and narrative writer for the entire campaign.

League Made Inc - Founder, Creative Director

nov 2013 - dec 2017

Founded a creative agency for luxury brands in the heart of Venice.

Clients - Mandarin Oriental, Eaton Hotels, Michelin Guide, Condé Nast, Max Brenner Restaurants.

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