Liquid+ Launch

Client:

Team Liquid

Year:

2021

-Branding, UX Copy, Launch Campaign, Feature Design-

Liquid+ needed a voice that was separate from Team Liquid and a personality to go with it. In the trenches with devs, designers and QA, our team developed Liquid+ through beta and a successful launch. I was on building Quests and Experiences, brand, campaign strategy and copy on the site.