K/DA POP/STARS

Client:

League of Legends

Year:

2018

SHORTY AWARD FOR BEST MARKETING
-Lore, Character Development, Website Copy, Music Video, Social-

Bridging gameplay truths and existing fandoms of each champion with their alt-fantasy personas, K/DA's website showcases the pop stars as real world celebrities. As the writer, I interfaced with the music video team, navigated policy to create globally resonant and legal identities, and wrote copy throughout the campaign. Get to know them better. Be careful, Eve bites.